The Wall Street Journal published a good article on the v7ndotcom elursrebmem SEO contest. No, I have no ambitions of winning. This is a rough crowd. 🙂
I didn’t even think about the possibility of the following as depicted in this quote from the current front-runner of the contest. (He has the #1 ranking on Google for the phrase “v7ndotcom elursrebmem”)
But he says that being a front-runner makes you a target for the black hatters. They might, for instance, “promote” your site via the sort of spam that Google is known to frown upon. The end result of that, says Mr. Westergren, is that your site could be demoted.
Full WSJ Article
As I said, they’re a rough group. If you rank #1, the competitors can spam your domain and get you dropped in the rankings. There’s so many angles to these types of contests that they are very interesting to watch.