This has always been an interesting metric to me. I’ve also noticed that AOL converts much higher than the other search engines/browsers. MSN’s new Adcenter is performing well with low volumne and I don’t agree that Yahoo converts better than AOL. I’ve had terrible results with Yahoo and pretty decent results with Google.
For the month of January, AOL Search generated the best conversion rate at business-to consumer e-commerce sites (6.17 percent), followed by MSN (6.03 percent), Yahoo (4.07 percent) and Google (3.83 percent), according to the WebSideStory Index, a new statistical barometer that features techno-graphic and e-commerce trends culled from the millions of users that visit web sites using the company’s award-winning web analytics technology, HBX Analytics. The study includes traffic from both organic and paid keywords. full press release