Google Survey request VS. MSN Adcenter Survey request

I received 2 requests by email to participate in surveys today. One from Google regarding a beta service and the other from MSN regarding Adcenter. See if you can determine which survey request is more compelling and which I will take time out of my day to complete.

First Google's:

Hello Brandon,

We hope you're enjoying the XXXX Google XXXXXXXXXX. As part of the next phase of this test, we'd like to invite you to participate in our phone survey regarding XXXXXXXXXXXX. By participating in this survey, you'll help us continue to enhance this product for you. In addition, we'll give you a $100 AdWords credit in exchange for your time.

Survey details:

– We're conducting phone surveys from XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX.
– This 30-minute survey will address XXXXXXXXXXXXXXXXXXXXXXX.
– You'll receive a $100 credit in your AdWords account within three days of completing the survey.

To participate in this survey and claim your $100 AdWords credit, please respond to this message with a date and time when we may call you. If you have any questions, please feel free to respond to this email.

Now MSN's:


Microsoft really appreciates your company’s participation in the pilot phase of the roll out for their new pay-for-performance advertising product, adCenter. As a critical part of this pilot process, Microsoft has engaged our firm, Sacerdote & Co., Inc. to gain feedback from early users, customers like you, on their current pilot experiences and future requirements.

The feedback process is a very short 2-part written survey covering satisfaction and technology. Afterwards, we will want to have a telephone discussion with you about a few of your responses to the written survey, in order to better understand your opinions on the strengths and weaknesses of the current offering and what Microsoft needs to do to make it a compelling offer.

Please return the written surveys to us at XXXXXXX or fax it to XXXXXXXX. After we receive your written surveys, one of our associates will contact you by telephone.
If you have any questions, please call XXXXXXXX at Sacerdote & Co., Inc.

Please direct Microsoft-related questions to XXXXX at Microsoft. Thank you so much for your time. Your feedback is a critical part of Microsoft’s product development.

So let's see… One offers $100 and the other offers… nothing. Hmmm 

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