Last 60 Days of Riya – launch of a startup

Munjal Shah, Founder and CEO of one of my favorite new companies, Riya, started blogging the experience of the last 60 days of Riya's launch…

Last 60 Days of Riya

"I will recount the days following our launch, the cocaine like high and subsequent crash of the Techcrunch effect, the final analysis on whether Riya's technology worked, the feedback we recieved from users, the competitors we beat (at least in traffic), the flaw in the Riya business strategy we uncovered, the crisis it precipitated, the concern I developed for the entire Web 2.0 industry as the numbers rolled in, the search for a new strategy as Azhar, Burak, and I sat in a conference room for almost 10 days straight, the customer data that lead us to a counter-web 2.0 and counter intuitive strategy, the board meeting and debate about it, and the first execution around it."

This should prove to be a very interesting read. Riya has shown the power of developing a great product and letting the consumers and word of mouth drive growth rather than the push of ad dollars to drive growth.

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