Posted at the Search Engine Watch blog…
New Google AdWords Dayparting & Ad Scheduling Coming
The new features will allow advertisers to schedule the ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.
Internet Retailer recently reported the value of dayparting over here at Golfballs.com and the addition to the Google UI will be very welcome. As Jennifer says, it's a move to catch up to Microsoft adCenter's dayparting and demographic targeting options.