Top 10 Adcenter Fixes

Search Engine Watch forums has a great thread about the Top 10 Adcenter Fixes

Some of my favorites fixes extracted from the thread: 

#2 My top issue – Organize the site navigation according to a date or date range. None of the data presented on any page has any meaning if one has no idea of what timeframe it represents. Going to the report function is NOT a solution. We need to navigate from page to page according to a selected date or timeframe.. today, yesterday, last 7 days and so on. Even if the data lags by 24 hours we can work with it. Without this we can't manage campaigns at all.

6 Rejected keywords..there is no rhyme or reason to them. I have a keyword that is accepted and an obvious misspelling of it rejected. Landing page not relevant! The incorrectly spelled word, does not spell another meaningful word. How can this happen? Bankruptcy, Bankrupcy.

11. Better search functionality within Adcenter. If I don't know what campaign and order I'm looking for already, it's *really* hard to find it, because the search function doesn't seem to work properly. I get errors.

12. Add a "find" tool where we can find all ads that have a certain URL parameter, are at or above a certain CPC, etc. – and then give us a way to edit multiple CPCs on multiple orders on a mass basis. Bid management within the interface is an absolute nightmare right now.

14. Fix dynamic keyword insertion to allow for capitalization: {keyword}. {Keyword}, and {KeyWord}; and default copy if the keyword is too long.

I've been using adCenter since around September of last year, and it has come a long way, but it still has a long way to go. I give credit to Microsoft for having a presence on the thread and communicating with the users about their issues.

adCenter has been a very good tool for me in terms of ROI, but the interface is still not user friendly and I'd love to see the click and relative revenue volume pick up.

Jump to read the entire thread. 

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: